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Ok, so we know that there are techniques to optimizing your site for search engines. Nevertheless, those techniques will only get you close to the number one spot on the list. So, what will get you to number one?
The research is sketchy. Some say that spelling errors are the way to go. Deliberate ones, that is, because not everyone has perfect spelling. Others say that deliberate spelling errors are deceitful, especially the registered misspelled URLs to drive traffic to their site instead of the correctly spelled one. This has happened before, and one person has received jail time.
So, what do you do? Consider this fact. Misspellings occur in only about 10% of searches. One in ten is spelled wrong. Knowing that 90% of searches are correctly spelled – in addition, that some search engines like MSN and Google will correct your spelling by asking if you meant this word (the corrected spelling of the word) – should increase your desire to spell check your website.
Ok, so what else should you consider, other than proper spelling? Consider subscribing to SQUIRT – Super Quick Indexing and Ranking Tool – from BlueHatSEO.com. This tool will index your site, deep page index, perform a deep analysis of your site, utilizes many techniques including rollover, third party, keyword real estate, and many other tools that will not get you banned or removed from search engines.
Black Hole SEO Desert Scraping is yet another tool to help you go from low to WHOA! This product will do everything SQUIRT does, including promotion of your site. Intense promotion.
Link out from your site. Who you link to tells a lot about your site. While having in coming links is important, so is having outgoing links. They can help direct your visitors to more resources. Be careful not to link to low quality sites, or "bad neighborhoods" as they may tarnish your website's reputation. So link to high quality sites that are related to your site.
Paid links, from an SEO POV is bad. Paid links should only be used to get traffic. Add in your coding for the link rel="nofollow" which tells search engines not to count it as a vote, which is what paid links tell search engines.
Duplicate pages should be avoided. There is no penalty for having duplicate pages, as one might think, however if you have free links on both pages, they are considered split votes.
Concentrate on getting good content and good incoming and outgoing links to your site. These are the three most important things that will determine your ranking. The more reputable the links are, the more relevant the content, the higher your ranking.
Be consistent with how your site is linked. Some search engines believe that http://directsalesradioshow.com and http://www.directsalesradioshow.com are two different websites. Some search engines have a problem with www and non-www URLs.
If you have images on your site, make sure they are not too large. And ensure that they all have a tag with accurately describes the image or photo. This is important – it shrinks the loading time, too! And block image bots from your site to prevent the theft of your images.
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