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Marketing on the internet is a challenging, exciting adventure that needs almost constant attention. Internet marketing is selling your website over the internet. Your website will market your products.
Firstly, ensure that your website markets your products to show their best qualities. Show all the information that is necessary and that most people will want to know and see. Have a picture of the product, a description – well-written and brief – price, and a link to more information on the product, such as ingredients, fabric material, etc. Emphasize the benefits of the product such as reduction in stress, look younger, lose weight, low cost, and other pluses of the products to entice customers to purchase your merchandise. Avoid telling your customers that your products are available in several colors or sizes until they place an order.
For good results – that is, having people visit your website – you need good content in your advertising. You want to be honest so you are not accused of false advertising, yet play up all the excellent qualities of your products – large variety, low price, quick shipping, etc. These are things that will lure customers to your website. Market your website, not the products. Keep in mind that you will also need good content on your website.
Whether you advertise on a directory or optimize your content for search engine use is important. You can do both, but keep in mind that they are very different things. A directory is like a telephone book. It lists websites and their descriptions. A search engine is Google, MSN, Yahoo!, or other such searching tool. You must use SEO (search engine optimization) to have your website stand out. When you search for something, generally the top three or four sites are what you are looking for – these sites used SEO to make their sites stand out and up against the competition. They used specific keywords and phrases to make them higher in the list. These keywords and phrases are common phrases used by the general populous to search for information and websites.
Many websites are also using something called "pay-per-click" or PPC. Occasionally this is a beneficial tool to use, however it can get expensive. PPC includes pay for inclusion, pay for submission, and pay for performance. Pay for inclusion ensures that your website is included in all the search sites databases. Inktomi, another search engine, spiders all the paid inclusions into their database on a weekly basis. With pay for submission, you pay the directory or search engine to review your site. However, they do not guarantee that your site will be included. Once included, though, you will have to pay an annual subscription rate, again with no guarantee that your site will be included after review. Pay per performance websites allows you to choose which keywords and phrases will return customers to your website. You will have to pay for each click used to get to your website, however, and this is where it can get costly.
You can market your website with confidence, knowing that you are doing everything you can to make your website successful. You must continue to market your website daily. This due diligence in marketing your website will pay off in the long run.
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